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Job Details: Senior Advertising Specialist

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Reference	IRC432886
Recruiter	Networkrail
Industry Sector	Communication, PR, Marketing jobs, Other Commercial, Sales, Business, Other railway vacancies, Public authorities relations, Rail Commercial and Marketing jobs
Salary	Negotiable
Benefits	£50,000
Locations	London, Rail jobs in UK
Contract Type	Permanent
Date Posted	07 September 2010

Job Description
Department & how it relates to the role Marketing is part of Network Rails Government and Corporate Affairs (G&CA) function, based in central London. The team works alongside other G&CA functions, such as Internal Communications, Media, Community Relations and Public Affairs in delivering a wide range of communications activities designed to enhance the companys reputation and build its brand. The Marketing team has a very broad remit. It is responsible for delivering a wide range of campaigns and activities which target external audiences and the companys 35,000 employees. These responsibilities include: managing the company’s website and intranet and delivering advertising campaigns. The team produces all the company’s key documents such as the annual report and the corporate responsibility report. The team delivers the company’s corporate events, such as our AGM and employee recognition awards dinner, and runs a growing research programme. Currently, there are 17 people in the team. About the role (External) Network Rail is looking to employee an experienced advertising professional to work alongside the Head of Marketing and Director of Government and Corporate Affairs in scoping and delivering the company’s advertising programme. The company has made a significant commitment in enhancing its reputation through advertising and, having re-freshed its brand and taken on board a new agency to deliver its activity, the top team are looking for an individual, probably with agency and client-side experience, to drive a multi-layered, integrated campaign for the future. In recent years, Network Rail has conducted a number of award-winning, effective campaigns. These include: - ‘Don’t Run The Risk’ which focuses on safety at level crossings, - ‘No Messin!’, which addresses youth crime on the railway, - ‘Pride’, which celebrated the successful completion of the West Coast mainline, - ‘Safety 365’, which helps reduce accidents among the workforce - ‘A Job Worth Doing’, the company’s recruitment advertising campaign - ‘Check Before You Travel’ which alerts the public to rail disruption

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Job Details: Senior Advertising Specialist

This Job Has Expired

Job Description